fitness for
every body

At Core, we believe that anyone with a passion for fitness instruction should be able to easily launch, scale, and grow their own business. We're here to make fitness every body's business.

think bigger

Core puts everything you need to launch and manage your fitness business in one place. We’re building the ultimate toolkit for instructors, trainers, and coaches, from payments infrastructure and business analytics to branded properties on iOS & web. Whether you’ve been teaching for years or you’re just getting started, our job is to help push you forward.

want to
work out

Find an instructor who makes you want to put on your workout clothes! Core has something for everyone, so you can discover the styles, exercises, and personalities that make you want to work out. Connect with instructors, take classes, and shop for workout gear on Core’s iOS & web apps.

want to get in touch?
slide into our DMs or shoot us an email

join our team

Curious. Ambitious. Humble. Good-natured. This is the team we’re building in New York City. If you’re up for the challenge of taking on the titans of the fitness industry, take a look at our open positions below and get in touch!

James Lee


Jill Cohen

Head of Mobile

Cam Porter


Kelly Kirkwood

Director of Sales

Will Booz

Director of Product

partnered with

Joe Vennare


Anthony Vennare