your fitness business, powered by

Core provides everything you need to launch and scale your digital-first fitness business, all from one place. We can help you create a custom web, iOS, and Android experience, publish on-demand programs and classes, host live events, sell merchandise, review analytics, manage your client base, and more.

launch your business

At Core, empowering instructors will always be our primary focus. That's why we're building a platform, not a marketplace. You brand it. You set the prices. You own the content. You own the customers. If you're a fitness entrepreneur looking to grow your business and community, Core is engineered with your success in mind.

scale your

For franchises, certification providers, and established fitness professionals, Core can help you scale your business and community, seamlessly. Our goal is to provide you with the same technology, resources, and opportunities as the big brands, without the hassle. Let us do the heavy lifting.

schedule time with our sales team! slide into our DMs or shoot us an email

join our team

Curious. Ambitious. Humble. Good-natured. This is the team we’re building in New York City. If you’re up for the challenge of taking on the titans of the fitness industry, take a look at our open positions below and get in touch!

James Lee


Jill Cohen

Head of Mobile

Cam Porter


Kelly Kirkwood

Director of Sales

Will Booz

Director of Product

partnered with

Joe Vennare


Anthony Vennare